Award Introduction

Organized by the Hong Kong General Chamber of Pharmacy Limited and co-organized by Hong Kong Ling Feng Advertising Company Limited, The TOP Popularity Award of Hong Kong Pharmacies has been presented since 2016.


As this is a significant annual event in Hong Kong's pharmaceutical retail industry, winning an award boost our reputation within the industry and among consumer. Through a rigorous selection process, we uphold professional standards, set a benchmark of integrity, and advance the "No Fakes Pledge" Scheme to safeguard product authenticity. More than an honor, the Award offers brands a strategic opportunity to boost their market competitiveness.

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Award Introduction

Official Endorsement

Recognition by the Hong Kong General Chamber of Pharmacy Limited stands as the definitive mark of a product's prominence and reliability within Hong Kong's pharmacy retail sector.

Consumer Confidence

As an integral component of the "No Fakes Pledge" Scheme, the Award reinforces brand integrity and instills greater consumer confidence in product safety and authenticity.

Targeted Trade Exposure

Awardee will receive prominent instore exposure among over 200 pharmacies of the Chamber, facilitating direct consumer engagement at the shop level.

Integrated Media Campaign

Awardee will be promoted across a multi-channel network spanning Hong Kong, Mainland China, and Macau, ensuring maximum brand visibility.

Evaluation Criteria

The Award operates
on a single specific product evaluation basis, employing a comprehensive multi-dimensional assessment that encompasses:

Evaluation Criteria
Market share and channel penetration
Product Quality · Unique Advantages
Brand reputation and public reputation
Industry Contribution and Continuous Innovation

Promotional highlights

100+ Bus Body Advertising

Iconic LEDs in Tsim Sha Tsui, Causeway Bay & Mongkok

Full-page Features (Sing Tao Daily & Headline Daily

Social Media Campaigns (Facebook/WeChat /Tiktok/Xiaohongshu)

Cross-border LED Displays (Lowu/Gongbei Ports)

In-store Poster Across 200+ Pharmacies

50+ Press Releases